Vitamin code Raw Gluten Free Vegan Vitamins

by Garden of Life

Are you aware that our “advanced” technology and need for speed in everything we do, may just be compromising our health? Fact is, we’ve become a nation of eating fast, processed, prepared foods that are deplete of the vital nutrients we need. Some people are taking steps in the right direction by eating all raw foods or going vegetarian. But this group also is highly susceptible to nutrient deficiencies due to the lack of animal and dairy consumption. So Jordan Rubin, CEO and Founder of Garden of Life® decided to put our “advanced” technology to good use and developed the only raw, vegan, gluten and dairy-free line of specialized single nutrients.

Vitamin Code RAW single nutrients are comprehensive, whole-food formulas made with RAW Food-Created Nutrients. Cultivated with their unique Code Factors intact, the RAW Food-Created Nutrients enable natural recognition of nutrients by your body, just as nature intended. Code Factors, compounds found in food, are necessary for proper nutrient delivery. Enhancing these formulas is the addition of a RAW probiotic and enzyme blend along with a RAW organic fruit and vegetable blend for added nutritional support.

Everything you need and nothing you don’t, Vitamin Code delivers the right formula for you – the way nature intended.

When we refer to the “code” in Vitamin Code we are really talking about two different concepts. The first one has to do with the process of growing the individual vitamins and minerals that make up The Vitamin Code multivitamins. The second one has to do with what is completed during that same process. The first concept is about Breaking the Code and the second one is about Code Factors.

Breaking the Code

Breaking the Code involved ingenuity, hard work and most importantly, resolve. It took years of trial and error to discover and perfect the process by which The Vitamin Code vitamins and minerals were grown.
A primer first on how the vitamins and minerals are cultivated. The process begins with two large cultivation tanks. One grows Saccharomyces cerevisiae, a beneficial probiotic yeast and single celled plant. The other tank contains an isolated vitamin or mineral and a peptide specific to that vitamin or mineral. The peptide is complexed with that vitamin or mineral. While this is happening the yeast is being grown in the other tank. At the appointed time, the two are mixed together. It is at this point that the “code” first comes into effect.

The first part of the code has to do with peptide that is complexed to the isolated vitamin or mineral. A peptide is a chain of amino acids. Without the addition of the peptide, there would be no Vitamin Code. If you added just the vitamin or mineral to the beneficial probiotic yeast, the vitamin or mineral would remain outside of the yeast during the growing process. The vitamin or mineral has no way to penetrate the cell wall of the yeast. However, when the peptide is added the story changes. The peptide, complexed with the vitamin or mineral, allows the vitamin or mineral to pass through the cell wall of the beneficial yeast. The peptide has the “code” that allows the vitamin or mineral and the yeast to become one.

Not that it was a simple discovery. There was no “one size fits all” where the peptides were concerned. The peptide that allows vitamin B6 to pass through the yeast cell wall is not the same as the peptide that allows calcium to pass through. In fact every single vitamin and mineral has a different peptide that allows it access. There are hundreds of different peptides. Figuring out which peptide went with which vitamin or mineral was a trial and error process that took years. It is also what makes the Vitamin Code multivitamins unique.

Code Factors

If breaking the code is about the most important step in the process used to grow Vitamin Code vitamins and minerals, Code Factors is about what happens during the process. Code Factors are compounds that are created during the growing process.

We often think of nutrition in terms of vitamins and minerals. Oranges are high in vitamin C. Spinach is rich source of beta carotene which the body converts to vitamin A. Yogurt is high in calcium. While all of this is true, it tends to sell short the true nutritional value of raw and cultured foods. Oranges, spinach and yogurt are a lot more complex than one vitamin or mineral. They also contain hundreds of co-factors like probiotics, enzymes, antioxidants and phytonutrients as well as a host of other vitamins and minerals.

We believe that isolating vitamins and minerals from these co-factors lessens the nutritional impact of those vitamins and minerals. That is why The Vitamin Code line of multivitamins comes complete with Code Factors. Each Vitamin Code multivitamin comes complete with live probiotics and enzymes, antioxidants and phytonutrients that are created during the process used to grow the individual vitamins and minerals. When you read the label you will find important co-factors like CoQ10, SOD (superoxide dismutase), glutathione, lipoproteins and glycoproteins.

It is incredibly important to remember that these co-factors are not added to the process, they are intrinsic to the process . Like a plant growing in a farmer’s field, the process used to grow our vitamins and minerals provides powerful co-factors. We go to great lengths to ensure that these Code Factors are not destroyed during the growing process.

Raw 100% Active

The world of supplements and vitamins can often be confusing for the everyday American looking to be healthy. One aspect that consumers often overlook is how a product is manufactured, and more importantly, what happens to the “raw material” during that manufacturing process.

Although many marketers employ a whole host of “novel” forms for vitamins and minerals, such as liquid drinks, gummy chews, chocolate chews, or effervescent drink wafers – the primary options are tablets or capsules.

Tablets are the most popular and widely available option to the consumer. As we have discussed in this book, so many people are looking for the convenient, once a day formula for their multi and the tablet is ideal for this market. The primary advantage of a tablet is that you are able to compress a relatively large amount of “raw material” into a compact pill that is “easy to swallow”. However, this comes with a cost.

In order to make a tablet, a surprising large amount of steps need to be followed in order to ensure the tablet takes the shape, and maintains the shape all the way from the factory to your cupboard. Ingredients are mixed, blended and sometimes ground or pulverized in order to make sure the particle size of the raw material is consistent. Depending on the raw material that is being tableted, binding agents are added to ensure the material holds together throughout the tableting process.

Just a few decades ago, small start up companies would manufacture their products “in their own garage”; however today the industry utilizes state of the art facilities and cutting edge technology and manufacturing best practices in order to realize efficiencies and speedier delivery to market. What this means is that practically all the vitamins or supplements you see in the store go through multiple stages and machinery in the manufacturing process.

When it comes time to compress that raw material into a tablet, a special machine that generates an intense amount of pressure “punches” the material through a mold or die. Unfortunately, along with the high pressure required to punch the tablet comes high heat as well which can alter or affect the integrity of the raw material. And as manufacturers are always looking to optimize production, they are finding ways to produce more tablets per minute. The fastest tablet machines typically have the highest heat and pressure.

One final step is required to ensure the material holds together through the packaging stage and the transport to market – spray coating. This is yet another step of processing the material will need to endure and this often times comes with ingredients or added compounds that are inactive (fillers) that comprise the coating, as well as high temperatures at the application of the coating and the drying time.

When evaluating the products available on the shelf, look for the term “Other ingredients”. There you will find binders, fillers, excipients, flow agents and other additives such as:

• Maltodextrin
• Corn starch
• Magnesium stearate
• Stearic Acid
• Silica
• Cellulose gum
• Guar gum
• Soy Lecithin
• Milled soy

Some of these additives do have some nutritive value, but relatively low in comparison to the vitamins, minerals or other key nutrients you are looking to derive from the product. And on the low end 8-15% of the weight of the product can be these “Other ingredients” and on the high end 20-25%. And the regulations are not always clear on exactly how a marketer of the product is to disclose this to the consumer.

Encapsulation, on the other hand, is simply the filling and combining of two ends of a capsule with the raw material ingredients. The primary drawback of this delivery form is that you can fit less material into the shape size. For instance, one of the largest capsules available will hold approx 600 mg of material whereas a tablet that is approximately the same size will hold 1100mg of material.

The advantage of encapsulation, especially when aiming to deliver a RAW Food-Created Nutrient, is that there are minimal steps in the process and you don’t have the need for binders, fillers, high pressure and heat tableting, or spray coating. So the material maintains its intrinsic value and pristine quality, all throughout the process to bring the product to market.

With the Vitamin Code RAW Food-Created Nutrients, you will find an encapsulated material that has been meticulously controlled and minimally handled to deliver you the highest quality nutrients possible. Vitamin Code formulas are uncooked,, untreated, minimally processed, and contain live enzymes and probiotics – delivering to you the ultimate in raw, whole food nutrition. They contain no binders and no fillers. Every ingredient in the product has nutritive value, making the Vitamin Code multivitamins 100% Active.