by New Chapter Organics

Most multivitamins and nutritional supplements are synthetic, chemically isolated nutrients that lack the natural beneficial compounds of whole food. We believe in nourishing your body with the power of whole food made from Nature, not from some scientist in a lab.

When formulating our products, New Chapter‘s second guiding principle is to use common sense. The same guiding principle should be applied when you purchase your supplements. Why would you want to supplement your diet with a synthetic when you can get the real thing? It’s common sense! And let’s face it: your body knows the difference. New Chapter’s supplements can be taken on an empty stomach. Your body recognizes it as food, because it is food! Your body endures a lot in your lifetime, so you need to treat it right! People weren’t designed to eat mega-dosages of synthetic chemicals, so we simply don’t offer them in our vitamins and supplements. Your nutrients should come in the form of cultured whole food so that you get the full benefit of Nature’s wisdom.

We know you do your best to eat a healthy, well-balanced diet but we also know it can be hard to get your recommended daily servings. That’s why whole-food complexed multivitamins are just what your body needs to supplement what your diet may be lacking. And the best part is we have something for everyone. Our supplements are designed to meet your specific needs and the needs of your loved ones.

• 1. Your body accepts whole food vitamins, minerals and herbs easily and absorbs them readily.
• 2. Whole food complex vitamins and minerals are rich with naturally occurring phytonutrients that deliver the full spectrum of nature’s benefits.
• 3. Whole food complex vitamins and minerals work in harmony with your body’s natural chemistries – not on your body, like synthetic chemical isolates.
• 4. Because our vitamins and minerals are delivered as a recognized food, your body understands what to do with them; a natural life process perfected over thousands of generations. Chemical isolates force their way in, and attempt to “tell” your body what do with them.

To us, it’s a simple whole truth: we prefer the real thing to a synthetic version of the real thing.

You might assume 200 mg of a nutrient are always better than 50 mg, but nothing could be further from the truth. Because the milligram count is a measure of weight, not usefulness.

Take, for example, Vitamin C. As a whole-food complex transformed through fermentation it’s far more useful to the human body than the chemically isolated ascorbic acid found in synthetic supplements and multivitamins. Why? Because your body won’t fully recognize and absorb all of the synthetic Vitamin C.

So, in conventional supplements, many of the ingredient “milligrams” listed on the back label may pass right through your body, potentially reducing their benefit.

When it comes to Whole Food Supplements vs. chemical isolates, we find that Nature’s “less” is almost always more.

Most supplements, even many that claim to be ‘natural’, isolate out a single vitamin or nutrient and then create a synthetic version of it – a ‘homeless molecule’ that’s missing the beneficial, powerful, natural chemistries found in the whole of nature’s source.
With Whole Food, you get the full benefit of the ‘whole’ natural source. It’s all about how the nutrients are delivered, and we deliver them in a whole-food complex.

That’s why New Chapter products are rich with all of the powerful biochemistries of nature, bursting with a multitude of phytonutrients that deliver the full spectrum of nature’s benefits.