Today, New Chapter is considered an industry pioneer in cultured vitamins and minerals and in a whole-food approach to herbals. We enjoy celebrated regard as one of the finest vitamin and supplement companies in the world. We mainly serve natural food stores, medical professionals, and pharmacies.
Seeking a livelihood that reflected their deeply held commitment to natural living, New Chapter founders Paul and Barbi Schulick began their career in the natural health products industry in 1979 with the purchase of Mother Earth, a small natural foods store in Lexington, Massachusetts. A dedication to healing, inspired by his physician father, led Paul to a love of herbs and a passion to learn all he could.
Paul and Barbi remain integral to company leadership. Paul heads Innovation ensuring that the same principles of formulation used in his earliest products endure. Barbi is central to upholding the company culture with the belief that a company delivering products for health should also be a healing place to work.
New Chapter Wholemega is proud to offer a whole-food approach to fish oil and an alternative to the fractionated, highly processed, and high-heat purified oils on the market today. From the pristine, protected waters of Alaska directly to you, Wholemega is 100% wild-caught salmon oil that is naturally pure. With other fish oils, a high-heat chemical purification process can reduce the whole spectrum of Omegas, naturally occurring antioxidants, and vitamins found in Nature. The benefits of the original and pure “whole” may be lost forever. Wholemega delivers the whole natural Omegas, antioxidants, and vitamins found in Wild Alaskan Salmon—the good stuff that can be removed in other fish oils during processing.
New Chapter Womens health: The herbs and whole-food cultured vitamins and minerals in our formulations work together to promote health and deliver specific benefits, not just address nutrient deficiencies. The nutrient needs of men and women can be vastly different—the same can be said for people under 40 versus over 40.
For soothing occasional aches and pains related to exercise, Zyflamend Whole Body is a holistic, herbal approach.
Zyflamend helps balance the whole body’s healthy inflammation response after exercise.
Zyflamend delivers whole-food Ginger to help relieve minor pain or soreness related to exercise.
To keep you moving, Zyflamend’s Ginger also supports flexibility and comfortable movement with complementary Rosemary, Turmeric, and Green Tea.
Zyflamend Whole Body is now 100% vegetarian, delivered in innovative Liquid VCaps similar to many of our Force herbals. It’s also still Non-GMO Project Verified!
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New Chapter LifeShield Mushroom formulas deliver tonic mushrooms’ whole shield through the combination of mycelium, their extracellular compounds, fruiting bodies, and spores. Each stage of a mushroom’s life cycle adds critical nutrients and protection for the mushroom. The combination of these stages creates the activated LifeShield to promote your health and wellness. New Chapter believes in the Wisdom of Nature and the promise of whole food. We believe the combination and preservation of the whole mushroom and its complete life cycle is essential. Other products may focus on one life stage of the mushroom cycle or heavily refine and extract specific compounds from the mushroom. But focusing on just mycelium, for example, ignores the many beneficial and unique compounds that exist only in the fruiting body or spore phase. At New Chapter, we aim instead to provide the broad-spectrum constituents of these whole, nourishing superfoods.
New Chapter Mens Health: The herbs and whole-food cultured vitamins and minerals in our formulations work together to promote health and deliver specific benefits, not just address nutrient deficiencies. The nutrient needs of men and women can be vastly different—the same can be said for people under 40 versus over 40. Our formulation team at New Chapter takes exacting care with each nutrient in all of our targeted daily multivitamins to benefit the specific needs of the individual.
Perfect Prenatal is a whole-food complexed multivitamin formulated specifically to nourish moms-to-be. The cultured and safe-for-pregnancy herbal blend combines whole-food complexed nutrients, including Folate, and Class 1 herbs to support a healthy pregnancy. Perfect Prenatal includes a blend of organic Broccoli, organic Kale, and other cruciferous sprouts that support healthy hormone balance.
From Zyflamend to the Take Care family to individual extracts to targeted blends, New Chapter’s herbals are at the heart of our dedication to delivering the profound value of Nature’s botanicals.
Every day, millions of us look to herbal therapeutics to support everything from healthy joint function, to bone strength, to immune system health. With New Chapter’s Herbals, you get the maximum nutritional, protective benefits of the whole herb, complete with all of Nature’s wisdom.
NEw Chapter multivitamins, targeted nutrients, and many herbs are cultured in probiotics within a matrix of whole food. Probiotics are the healthy bacteria in every human body that can also be found in select foods such as yogurt. Fermenting our nutrients creates whole-food cultured nutrients. Why is this a big deal? Because we believe nutrients are best delivered as part of an entire nutritional complex. That’s also why you’ll find many of our multis and targeted nutrients are combined with complementary vegetables, herbs, and superfoods.